Our toolkit :
We are committed to creating tailor-made methods based on the following “tools” :
The contextual framework :
- Sectorial socio-cultural and economic reviews
- Data deep-dive and critical outlook
- Consultation of academic or sector experts
- Stakeholder interviews
- Semiotic analysis
- Inspiration sessions
The targets :
- Semi directive or ethnographic interviews (in-situ, online)
- Focus groups
- Social listening
- Quantitative studies
- Elaboration of personae
The brand and its development opportunities :
- Brand audit
- Brand platform
- Brand stretching / Innovation process
- Activation WS.
The teams engagement :
- Mobilisation workshops
- Drafting business action plans
- Company’s transformation towards client centricity