Our toolkit :

We are committed to creating tailor-made methods based on the following “tools” :

The contextual framework :

  • Sectorial socio-cultural and economic reviews
  • Data deep-dive and critical outlook
  • Consultation of academic or sector experts
  • Stakeholder interviews
  • Semiotic analysis
  • Inspiration sessions

The targets :

  • Semi directive or ethnographic interviews (in-situ, online)
  • Focus groups
  • Social listening
  • Quantitative studies
  • Elaboration of personae

The brand and its development opportunities :

  • Brand audit
  • Brand platform
  • Brand stretching / Innovation process
  • Activation WS.

The teams engagement :

  • Mobilisation workshops
  • Drafting business action plans
  • Company’s transformation towards client centricity