Gearing up towards meaningful growth
ADDING LIGHT is a marketing research and consultancy agency
Our three fields of expertises
1. Understanding
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Your sectorial and sociocultural challenges, the changes at play
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You external and internal targets and their insights
2. Co-Building
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Your brand strategy : Vision, mission
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Your innovation road map
3. Engage
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Transforming the company towards a consumer centricity
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Strengthening the CMI’s strategic role within the organization
Our ways-of-working
![](https://adding-light.com/wp-content/uploads/2022/11/Pragmatisme-blanc.png)
A strong business pragmatism.
We immerse ourselves in your business issues and support you in implementing our recommendations.
![](https://adding-light.com/wp-content/uploads/2022/11/SurMesure-blanc.png)
Taylor made advice
Each projet is unique.
We set up a dedicated team and call on the experts closest to your issues.
![](https://adding-light.com/wp-content/uploads/2022/11/Pas-blanc.png)
Side step
We like to challenge you to find the blind spots and allow you to go further in your strategic plans.
![](https://adding-light.com/wp-content/uploads/2023/05/intelligence-4.png)
Collective intelligence
To broaden perspectives, we mix different views and competencies.
Our clients
![Logo_clients-01](https://adding-light.com/wp-content/uploads/2023/05/Logo_clients-01.png)
![Logo_clients-02](https://adding-light.com/wp-content/uploads/2023/05/Logo_clients-02.png)