Our ecosystem
Céline Grégoire – co-founder & brand strategist
Why : « Bring a strategic and actionnable perspective ».
As a linguistics graduate, I have always been eager to connect humanities with business, as I believe that understanding people and their culture can be of enormous value to organizations.
I contributed for more than 20 years to the development of various market research institutes, amongs which Sorgem Advance and Brain Value, as Managing Partner.
My sources of light: « My family, all inspiring genius, from Léonard de Vinci to James Turrell; and all those who, even without being aware of it, diffuse a positive energy ».
Sylvie Lasoen – co-founder & business advisor
« Place human being at the heart of decisions and support clients in a pragmatic and collaborative way ».
After graduating from ESSEC International Business School, I decided to focus on consumer understanding and human behaviour and how this relates to marketing. After a short spell at a market research agency, I held various positions at Unilever (at global and local levels) in Consumer & Market Insights. After that, I joined Sorgem Advance to grow its Business Consulting arm.After that, I joined Sorgem Advance to grow its Business Consulting arm.
My sources of light: « The grey palette of the Somme Bay, and the glitter of the fireplace – These are simple and essential moments that I like to share with my relatives ».
Also, we partner with selected experts to come in on a project if required.
- Market Research specialists, qualitative and quantitative
- Academic experts (anthropologists, sociologists, semioticians…) and sector experts
- Social listening / data mining agencies
- Sketchers
- Consultants in digital marketing / category management
Our international approaches
We work with experienced local partners who share a similar philosophy to us.
We are committed to centralize analyses and strategic recommendations in multi-country projects.
