{"id":2037,"date":"2023-05-12T10:07:50","date_gmt":"2023-05-12T08:07:50","guid":{"rendered":"https:\/\/adding-light.com\/the-agency-2023-wip\/"},"modified":"2023-05-25T11:06:05","modified_gmt":"2023-05-25T09:06:05","slug":"the-agency-2023-wip","status":"publish","type":"page","link":"https:\/\/adding-light.com\/?page_id=2037&lang=en","title":{"rendered":"The agency"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bb#ffffff\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/adding-light.com\/wp-content\/uploads\/2022\/11\/NewGradient.png\u00a0\u00bb background_size=\u00a0\u00bbcontain\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat-y\u00a0\u00bb border_color_all=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb border_color_top=\u00a0\u00bb#000000″ border_color_right=\u00a0\u00bb#000000″ border_color_bottom=\u00a0\u00bb#000000″ border_color_left=\u00a0\u00bb#000000″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ min_height=\u00a0\u00bb82px\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb background_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb min_height=\u00a0\u00bb48px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Our ecosystem<\/em><\/span><\/span><\/span><\/em><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bb#ffffff\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb background_size=\u00a0\u00bbcontain\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat-y\u00a0\u00bb border_color_all=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb border_color_top=\u00a0\u00bb#000000″ border_color_right=\u00a0\u00bb#000000″ border_color_bottom=\u00a0\u00bb#000000″ border_color_left=\u00a0\u00bb#000000″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_5,3_5″ _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb min_height=\u00a0\u00bb430px\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb|30px||30px|false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|20px|20px|20px|20px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/adding-light.com\/wp-content\/uploads\/2019\/11\/C\u00e9line2-400×400.jpg\u00a0\u00bb title_text=\u00a0\u00bbC\u00e9line2-400×400″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb background_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

C\u00e9line Gr\u00e9goire – co-founder & brand strategist<\/span><\/h3>\n
\n

Why : \u00ab Bring a strategic and actionnable perspective \u00bb.<\/span><\/h2>\n

As a linguistics graduate, I have always been eager to connect humanities with business, as I believe that understanding people and their culture can be of enormous value to organizations.<\/span>
I contributed for more than 20 years to the development of various market research institutes, amongs which Sorgem Advance and Brain Value, as Managing Partner.
<\/span><\/span>My sources of light: \u00ab My family, all inspiring genius, from L\u00e9onard de Vinci to James Turrell; and all those who, even without being aware of it, diffuse a positive energy \u00bb.<\/span><\/p>\n<\/div>\n

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Sylvie Lasoen – co-founder & business advisor<\/span><\/h3>\n
\n

\u00ab Place human being at the heart of decisions and support clients in a pragmatic and collaborative way \u00bb.<\/span><\/h2>\n

After graduating from ESSEC International Business School, I decided to focus on consumer understanding and human behaviour and how this relates to marketing. After a short spell at a market research agency, I held various positions at Unilever (at global and local levels) in Consumer & Market Insights. After that, I joined Sorgem Advance to grow its Business Consulting arm.After that, I joined Sorgem Advance to grow its Business Consulting arm.<\/span>
My sources of light: \u00ab The grey palette of the Somme Bay, and the glitter of the fireplace \u2013 These are simple and essential moments that I like to share with my relatives \u00bb.<\/span><\/p>\n<\/div>\n

<\/div>\n

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Also, we partner with selected experts to come in on a project if required.<\/span><\/h3>\n

<\/span><\/p>\n

<\/span><\/p>\n

\n
    \n
  • Market Research specialists, qualitative and quantitative<\/span><\/li>\n
  • Academic experts (anthropologists, sociologists, semioticians\u2026) and sector experts<\/span><\/span><\/li>\n
  • Social listening \/ data mining agencies<\/span><\/li>\n
  • Sketchers<\/span><\/li>\n
  • Consultants in digital marketing \/ category management<\/span><\/li>\n<\/ul>\n<\/div>\n
    <\/div>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.21.0″ background_color=\u00a0\u00bbrgba(5,7,93,0.05)\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb border_color_all=\u00a0\u00bb#fff600″ locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb min_height=\u00a0\u00bb240px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ text_font_size=\u00a0\u00bb14px\u00a0\u00bb header_2_font=\u00a0\u00bbExo 2|900|||||||\u00a0\u00bb header_3_font=\u00a0\u00bbExo 2|300|on||||||\u00a0\u00bb header_3_font_size=\u00a0\u00bb22px\u00a0\u00bb header_4_font_size=\u00a0\u00bb18px\u00a0\u00bb min_height=\u00a0\u00bb78px\u00a0\u00bb custom_margin=\u00a0\u00bb50px|||||\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    Our international approaches<\/em><\/span><\/span><\/h2>\n

    We work with experienced local partners who share a similar philosophy to us.<\/span><\/h3>\n

    We are committed to centralize analyses and strategic recommendations in multi-country projects.<\/span><\/h3>\n

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    Our ecosystemC\u00e9line Gr\u00e9goire – co-founder & brand strategist Why : \u00ab Bring a strategic and actionnable perspective \u00bb. As a linguistics graduate, I have always been eager to connect humanities with business, as I believe that understanding people and their culture can be of enormous value to organizations.I contributed for more than 20 years to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"class_list":["post-2037","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/adding-light.com\/index.php?rest_route=\/wp\/v2\/pages\/2037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adding-light.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/adding-light.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/adding-light.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adding-light.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2037"}],"version-history":[{"count":18,"href":"https:\/\/adding-light.com\/index.php?rest_route=\/wp\/v2\/pages\/2037\/revisions"}],"predecessor-version":[{"id":2455,"href":"https:\/\/adding-light.com\/index.php?rest_route=\/wp\/v2\/pages\/2037\/revisions\/2455"}],"wp:attachment":[{"href":"https:\/\/adding-light.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}