{"id":2017,"date":"2023-05-11T17:19:39","date_gmt":"2023-05-11T15:19:39","guid":{"rendered":"https:\/\/adding-light.com\/?page_id=2017"},"modified":"2023-05-25T11:04:23","modified_gmt":"2023-05-25T09:04:23","slug":"lagence-2023-wip","status":"publish","type":"page","link":"https:\/\/adding-light.com\/?page_id=2017","title":{"rendered":"L’agence"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bb#ffffff\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/adding-light.com\/wp-content\/uploads\/2022\/11\/NewGradient.png\u00a0\u00bb background_size=\u00a0\u00bbcontain\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat-y\u00a0\u00bb border_color_all=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb border_color_top=\u00a0\u00bb#000000″ border_color_right=\u00a0\u00bb#000000″ border_color_bottom=\u00a0\u00bb#000000″ border_color_left=\u00a0\u00bb#000000″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ min_height=\u00a0\u00bb82px\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb background_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb min_height=\u00a0\u00bb48px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Qui sommes-nous ?<\/em><\/span><\/span><\/span><\/em><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bb#ffffff\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb background_size=\u00a0\u00bbcontain\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat-y\u00a0\u00bb border_color_all=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb border_color_top=\u00a0\u00bb#000000″ border_color_right=\u00a0\u00bb#000000″ border_color_bottom=\u00a0\u00bb#000000″ border_color_left=\u00a0\u00bb#000000″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_5,3_5″ _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb min_height=\u00a0\u00bb430px\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb|30px||30px|false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|20px|20px|20px|20px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/adding-light.com\/wp-content\/uploads\/2019\/11\/C\u00e9line2-400×400.jpg\u00a0\u00bb title_text=\u00a0\u00bbC\u00e9line2-400×400″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb background_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

C\u00e9line Gr\u00e9goire – co-founder\u00a0& brand strategist<\/span><\/h3>\n
\n

Mon WHY professionnel : \u00abApporter un \u00e9clairage strat\u00e9gique actionnable\u00bb.<\/span><\/h2>\n

Dipl\u00f4m\u00e9e en sciences du langage, j\u2019ai toujours souhait\u00e9 articuler les sciences humaines et le business car je crois que la compr\u00e9hension des gens et des cultures a beaucoup \u00e0 apporter aux organisations.<\/span>
J\u2019ai contribu\u00e9, pendant plus de 20 ans, au d\u00e9veloppement de diff\u00e9rents instituts de market research dont Sorgem Advance et Brain Value, en tant que CO-DG.
<\/span><\/span>Mes sources de lumi\u00e8re : Ma famille, tous les g\u00e9nies inspirants, de L\u00e9onard de Vinci \u00e0 James Turrell, et tous ceux qui, m\u00eame sans s\u2019en rendre compte diffusent une \u00e9nergie positive.<\/span><\/p>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.21.0″ background_color=\u00a0\u00bbrgba(5,7,93,0.05)\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb background_size=\u00a0\u00bbcontain\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat-y\u00a0\u00bb border_color_all=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb border_color_top=\u00a0\u00bb#000000″ border_color_right=\u00a0\u00bb#000000″ border_color_bottom=\u00a0\u00bb#000000″ border_color_left=\u00a0\u00bb#000000″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb3_5,2_5″ _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bbRGBA(0,0,0,0)\u00a0\u00bb min_height=\u00a0\u00bb430px\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb|30px||30px|false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|20px|20px|20px|20px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.21.0″ text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb background_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Sylvie Lasoen – co-founder & business advisor<\/span><\/h3>\n
\n

Mon WHY professionnel : \u00ab Mettre l\u2019humain au c\u0153ur des d\u00e9cisions et accompagner les clients de fa\u00e7on pragmatique et collaborative \u00bb.<\/span><\/h2>\n

Diplom\u00e9e de l\u2019Essec, je me suis tout de suite orient\u00e9e vers la compr\u00e9hension du consommateur et son application dans le Marketing. Apr\u00e8s une courte initiation en institut d\u2019\u00e9tudes, j\u2019ai occup\u00e9 chez Unilever diff\u00e9rents postes en Consumer & Market Insights, au local comme \u00e0 l\u2019international. Puis j\u2019ai rejoint Sorgem Advance, pour y d\u00e9velopper le p\u00f4le \u2018Business Consultancy\u2019.<\/span>
Mes sources de lumi\u00e8re : La palette de gris des plages de la baie de Somme, et le scintillement du feu de chemin\u00e9e \u2013 des moments simples et essentiels, que j\u2019aime partager avec mes proches.<\/span><\/p>\n<\/div>\n

<\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/adding-light.com\/wp-content\/uploads\/2019\/11\/Sylvie-400×400.jpg\u00a0\u00bb title_text=\u00a0\u00bbSylvie-400×400″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bb#ffffff\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb background_size=\u00a0\u00bbcontain\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat-y\u00a0\u00bb border_color_all=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb border_color_top=\u00a0\u00bb#000000″ border_color_right=\u00a0\u00bb#000000″ border_color_bottom=\u00a0\u00bb#000000″ border_color_left=\u00a0\u00bb#000000″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_5,3_5″ _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb min_height=\u00a0\u00bb430px\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb|30px||30px|false|false\u00a0\u00bb border_radii=\u00a0\u00bbon|20px|20px|20px|20px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/adding-light.com\/wp-content\/uploads\/2019\/10\/octavian-rosca-SYbD0jfSF3s-unsplash-2.jpg\u00a0\u00bb title_text=\u00a0\u00bboctavian-rosca-SYbD0jfSF3s-unsplash-2″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.21.0″ text_text_color=\u00a0\u00bb#333333″ background_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

Et aussi des experts que nous mobilisons en fonction de vos probl\u00e9matiques<\/span><\/h3>\n

<\/span><\/p>\n

<\/span><\/p>\n

\n
    \n
  • Partenaires Market Research Quali et Quanti<\/span><\/li>\n
  • Experts acad\u00e9miques (anthropologues, sociologues, s\u00e9miologues) et sectoriels<\/span><\/span><\/li>\n
  • Agences data et web listening<\/span><\/li>\n
  • Sketchers.<\/span><\/li>\n
  • Consultants marketing digital \/ category management<\/span><\/li>\n<\/ul>\n<\/div>\n
    <\/div>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.21.0″ background_color=\u00a0\u00bbrgba(5,7,93,0.05)\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb border_color_all=\u00a0\u00bb#fff600″ locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb min_height=\u00a0\u00bb240px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text quote_border_weight=\u00a0\u00bb0px\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0″ text_font_size=\u00a0\u00bb14px\u00a0\u00bb header_2_font=\u00a0\u00bbExo 2|900|||||||\u00a0\u00bb header_3_font=\u00a0\u00bbExo 2|300|on||||||\u00a0\u00bb header_3_font_size=\u00a0\u00bb22px\u00a0\u00bb header_4_font_size=\u00a0\u00bb18px\u00a0\u00bb min_height=\u00a0\u00bb78px\u00a0\u00bb custom_margin=\u00a0\u00bb50px|||||\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    Nos approches \u00e0 l\u2019international<\/em><\/span><\/span><\/h2>\n

    Nous travaillons avec des partenaires locaux exp\u00e9riment\u00e9s, qui partagent la m\u00eame philosophie que nous.<\/span><\/h3>\n

    Nous nous engageons dans les projets multi-pays \u00e0 centraliser les analyses et recommandations strat\u00e9giques.<\/span><\/h3>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/adding-light.com\/wp-content\/uploads\/2022\/11\/International.png\u00a0\u00bb title_text=\u00a0\u00bbInternational\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    Qui sommes-nous ?C\u00e9line Gr\u00e9goire – co-founder\u00a0& brand strategist Mon WHY professionnel : \u00abApporter un \u00e9clairage strat\u00e9gique actionnable\u00bb. Dipl\u00f4m\u00e9e en sciences du langage, j\u2019ai toujours souhait\u00e9 articuler les sciences humaines et le business car je crois que la compr\u00e9hension des gens et des cultures a beaucoup \u00e0 apporter aux organisations.J\u2019ai contribu\u00e9, pendant plus de 20 ans, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"class_list":["post-2017","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/adding-light.com\/index.php?rest_route=\/wp\/v2\/pages\/2017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adding-light.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/adding-light.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/adding-light.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adding-light.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2017"}],"version-history":[{"count":6,"href":"https:\/\/adding-light.com\/index.php?rest_route=\/wp\/v2\/pages\/2017\/revisions"}],"predecessor-version":[{"id":2453,"href":"https:\/\/adding-light.com\/index.php?rest_route=\/wp\/v2\/pages\/2017\/revisions\/2453"}],"wp:attachment":[{"href":"https:\/\/adding-light.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}