{"id":1693,"date":"2022-11-09T12:16:15","date_gmt":"2022-11-09T11:16:15","guid":{"rendered":"https:\/\/adding-light.com\/?page_id=1693"},"modified":"2025-09-23T17:42:28","modified_gmt":"2025-09-23T15:42:28","slug":"notre-actualite-2023","status":"publish","type":"page","link":"https:\/\/adding-light.com\/?page_id=1693","title":{"rendered":"Notre actualit\u00e9"},"content":{"rendered":"

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Notre actualit\u00e9<\/span><\/h1>\n

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13e \u00e9dition du Printemps des \u00c9tudes<\/span><\/h1>\n

Le 26 septembre, Adding-Light a le plaisir de participer \u00e0 la 13e \u00e9dition du Printemps des \u00c9tudes avec deux interventions :<\/h2>\n

14h00\u201315h30 <\/strong>\u2013 Conf\u00e9rence T\u00e9moignage & Retours d\u2019exp\u00e9rience \u2028\u00a0\u00bbTemps court vs. temps long, global vs. local : Quelles strat\u00e9gies et engagements pour les marques ?\u00a0\u00bb\u2028<\/p>\n

Aux c\u00f4t\u00e9s de St\u00e9phanie Talpe, Directrice Marque et communication de Bonduelle, nous partagerons un retour d\u2019exp\u00e9rience sur la co-construction d\u2019une plateforme de marque internationale.<\/p>\n

16h00 \u201316h45<\/strong> \u2013 Pr\u00e9sentation de BIG FISH\u2028 Notre process d\u2019innovation consumer centric & orient\u00e9e business \u2014 l\u2019occasion de partager nos convictions, notre m\u00e9thode, et des cas r\u00e9cents.<\/p>\n

Au plaisir de vous y retrouver ! Pour vous inscrire c\u2019est ici<\/a>.<\/p>\n

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Bienvenue \u00e0 Catherine Ho :
<\/span><\/h1>\n

Elle rejoint Adding-Light en tant que consultante senior<\/span><\/h2>\n

Apr\u00e8s des \u00e9tudes anthropologie \u00e0 l\u2019EHESS et en strat\u00e9gie marketing \u00e0 l\u2019Institut Fran\u00e7ais de la Mode, ma passion pour les mutations soci\u00e9tales et les comportements humains m\u2019a conduit vers les \u00e9tudes marketing.
Forte d\u2019une exp\u00e9rience de 15 ans, j\u2019ai travaill\u00e9 dans des structures vari\u00e9es\u00a0: chez l\u2019annonceur, \u00e0 La Prospective du groupe L\u2019Or\u00e9al\u00a0; dans le d\u00e9partement recherche & conseils de L\u2019IFM\u00a0; en agence, dans le d\u00e9partement Quali d\u2019Ifop-BrainValue. Ce parcours m\u2019a permis de d\u00e9velopper une culture insight tr\u00e8s forte et une compr\u00e9hension des enjeux des entreprises. Il a aussi forg\u00e9 mon expertise dans les secteurs de la beaut\u00e9, l\u2019hospitality, la sant\u00e9, la nutrition, \u00a0\u2026 aussi bien en France qu\u2019\u00e0 l\u2019international.
J\u2019ai le plaisir de rejoindre AL pour aider les clients de l\u2019agence \u00e0 prendre des d\u00e9cisions business \u00e9clair\u00e9es d\u2019une compr\u00e9hension fine des insights humains.<\/p>\n

<\/a><\/strong><\/a><\/em><\/span><\/p>\n

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Notre actualit\u00e913e \u00e9dition du Printemps des \u00c9tudes Le 26 septembre, Adding-Light a le plaisir de participer \u00e0 la 13e \u00e9dition du Printemps des \u00c9tudes avec deux interventions : 14h00\u201315h30 \u2013 Conf\u00e9rence T\u00e9moignage & Retours d\u2019exp\u00e9rience \u2028\u00a0\u00bbTemps court vs. temps long, global vs. local : Quelles strat\u00e9gies et engagements pour les marques ?\u00a0\u00bb\u2028 Aux c\u00f4t\u00e9s de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"class_list":["post-1693","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/adding-light.com\/index.php?rest_route=\/wp\/v2\/pages\/1693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adding-light.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/adding-light.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/adding-light.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adding-light.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1693"}],"version-history":[{"count":31,"href":"https:\/\/adding-light.com\/index.php?rest_route=\/wp\/v2\/pages\/1693\/revisions"}],"predecessor-version":[{"id":2594,"href":"https:\/\/adding-light.com\/index.php?rest_route=\/wp\/v2\/pages\/1693\/revisions\/2594"}],"wp:attachment":[{"href":"https:\/\/adding-light.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}